Ibrahim Maher.
Ibrahim Maher · Marketing & Growth Manager

Strategy.
Creativity.
Growth.

I’m Ibrahim Maher, a Marketing & Growth Manager with 10 years in digital marketing, including 8 years in UAE healthcare. I connect acquisition, content and customer journeys with business growth — from the first inquiry to repeat business.

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Based in Abu Dhabi · Working across the UAE & KSA
Clarity → Creativity → GrowthUAE / KSA
Ibrahim Maher smiling, wearing a linen shirt
10 yearsDIGITAL MARKETING EXPERIENCE
Ibrahim MaherMARKETING & GROWTH MANAGER
Performance marketingBusiness growthContent & production10 years in digital marketing
Independent perspective. Hands-on execution.Scroll to explore
10 yearsDigital marketing experience
8 yearsUAE healthcare marketing
1.5M+ AEDCumulative advertising spend managed
7K → 27K+Patient database growth supported · 2022–2026
01 / Selected work

Different brands.
A practical growth mindset.

Selected work across patient acquisition, service growth, wellness education, medical tourism and personal brands — connecting strategy with hands-on delivery.

5 projects
HEALTHCARE & BUSINESS GROWTH01 ↗
Growing care.
Building demand.
Abu Dhabi · Self-pay healthcare · 2022–2026
Balsam Alrihan Center

Growing a self-pay healthcare business

Building acquisition, digital visibility and patient follow-up for an Abu Dhabi medical center operating entirely on direct payment, without accepting insurance.

27,000+Patient database, grown from approximately 7,000 between 2022 and 2026.
7K → 20.6KInstagram followers, alongside a shift from static posts to service-led Reels and video.
Explore the project

The challenge
Build demand for a self-pay center in Abu Dhabi, where patients often expect insurance-covered care. Core services included Hijama, physiotherapy and sports massage, making service value, trust and clear communication central to acquisition.

Building the marketing function
Established an integrated approach across Meta, Google, Snapchat, website visibility, SEO and patient communication. Connected campaigns to service priorities and worked with management, physicians and patient-facing teams on inquiry handling.

From static posts to service-led video
Moved beyond a mainly static-image feed to Reels, service explanations and practical video content. Personally handled the full production process, from ideas and scripting to filming and editing, showing the services and the people behind them.

Business growth beyond advertising
Contributed to service development, packages and promotional offers, while improving inquiry follow-up and patient retention activity. Linked marketing execution with commercial priorities and the patient journey after the first inquiry.

The outcome · 2022–2026
Supported patient database growth from approximately 7,000 to 27,000+, and Instagram audience growth from around 7,000 to 20,600 followers. Combined acquisition, content, offers and follow-up to support the center’s growth.

WELLNESS EDUCATION02 ↗
From launch
to momentum.
Saudi Arabia · Wellness academy
Holistic Wellness Academy

Marketing-led enrollment growth

Academy-wide marketing strategy and execution, connecting Meta lead generation, content, enrollment journeys and coordinated follow-up.

≈ AED 188KCertificate sales supported in less than 1.5 months from the start of the engagement.
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The context
Building early marketing momentum for professional wellness education programs across Saudi Arabia and the GCC.

My contribution
Academy marketing planning, Meta lead-generation campaigns, audience targeting, content strategy and production calendars, landing page and SEO requirements, campaign reporting and CRM handoff coordination.

The outcome
Supported approximately AED 188,000 in certificate sales during the opening phase, in less than 1.5 months. Connected acquisition activity with lead qualification and the community and sales teams’ enrollment follow-up.

Approximate certificate sales value, based on reported enrollments and certificate pricing.

View campaign data & CRM examples
HEALTHCARE ACQUISITION03 ↗
Reaching people
when it mattered.
Abu Dhabi · COVID-19 testing
Advanced Center for Daycare Surgery

Scaling awareness & testing demand

Paid campaigns and organic marketing for COVID-19 testing services, alongside ongoing digital marketing for the center.

20,000+COVID-19 testing patients acquired through paid and organic marketing over approximately 1.5 years.
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The context
Helping people discover and access the center’s testing services during the COVID-19 period.

My contribution
Campaign planning and execution, organic social content, digital communications and performance reporting. Combined paid acquisition with ongoing audience engagement and coordination with internal departments.

The outcome
Marketing activity supported more than 20,000 COVID-19 testing patients over approximately 1.5 years, combining campaign-driven and organic acquisition.

Beyond the testing campaign
Managed social strategy, paid campaigns, reputation management and promotions, with digital content, graphics, photography and video assets for healthcare services.

PERSONAL BRAND04 ↗
Expertise,
made visible.
UAE & Lebanon · Social media
Dr. Mirna Saade

A consistent voice for an expert brand

Social account management and content planning that translate a practitioner’s expertise into accessible, consistent communication.

Explore the project

My contribution
Publishing calendars, bilingual captions, scheduling, account optimization and audience engagement.

The focus
Helping the brand communicate its perspective through a coherent mix of Reels and carousels.

FREELANCE · IVF MARKETING05 ↗
Connecting expertise.
Across borders.
Germany → UAE · Medical tourism
Dr. Heba Maarouf · Independent freelance project

IVF medical tourism audience development

Freelance marketing support for Dr. Heba Maarouf, focused on reaching prospective patients in Germany considering IVF treatment in the UAE.

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The context
An individual physician project focused on cross-border awareness of IVF services and medical tourism opportunities.

My contribution
Supported marketing activity targeting the German market and communication around travelling to the UAE for IVF care.

The engagement
Worked independently with Dr. Heba Maarouf, who practised at Fakih IVF at the time. The freelance engagement was with the doctor personally.

Inside the work / Selected case study

Campaign delivery.
Enrollment examples.

A closer look at the Holistic Wellness Academy engagement, with campaign reporting and selected CRM records.

View results & evidence

Meta campaign delivery

1 September – 14 October 2026 · 3 campaigns
SAR4,611.49Advertising spend
57,285Ad impressions
1,870Link clicks

Source: Meta advertising account reporting. Impressions count ad displays; link clicks are not unique visitors or enrollments.

Campaign & form evidence

Holistic Wellness Academy · Original reporting screenshots

Source: GHL form submissions. September covers 1–30 September; October covers 1–15 October 2026. Source: academy lead qualification forms. Duplicate entries reviewed and excluded by the campaign manager.

Selected enrollment records

18–27 September 2026 · Values in AED

Three selected CRM examples, totaling AED 52,319, are a subset of enrollment records. Values and creation dates are preserved; personal details are redacted. These records do not establish the total sales value, cash collected or revenue attributed to a particular ad campaign.

Discuss your marketing goals
02 / How I can help

The strategy.
The campaigns. The follow-through.

Marketing and growth support that connects acquisition, positioning, content and customer follow-up with practical business priorities.

Focused support / real priorities

Make every campaign count.

A structured approach to paid marketing, from selecting the audience to understanding what the creative is telling us.

  • Meta, Google & Snapchat campaign planning
  • Audience segmentation, retargeting & creative testing
  • Budget optimization & performance reporting
Discuss your project
03 / About Ibrahim

Strategic by nature.
Practical by experience.

“Good marketing connects what a business offers with what people actually need.”

I’m a Marketing & Growth Manager with 10 years in digital marketing, including 8 years in UAE healthcare. My work spans medical centers, wellness education, tourism and personal brands across the UAE and Saudi market. I develop acquisition strategies, manage performance budgets and connect campaigns with lead quality, bookings, customer retention and commercial priorities.

My experience combines planning and hands-on execution: paid media, SEO, website growth, CRM coordination and complete video production, including filming and editing. At Balsam Alrihan, this also meant contributing to services, packages, offers and inquiry follow-up to support a self-pay business. Healthcare has shaped my focus on clear communication, audience trust and the experience after the first inquiry.

I work closely with management, clinical teams, creative contributors and customer-facing staff to turn marketing plans into coordinated action and measurable business outcomes.

Experience / A decade of hands-on work
Holistic Wellness Academy
Marketing Manager (Contract)

KSA / Remote · Paid acquisition, content planning, lead qualification and CRM handoffs.

Balsam Alrihan Medical Center
Marketing Manager

Abu Dhabi · Integrated acquisition, self-pay service growth, packages, retention, complete video production and performance reporting.

French Dental & Aesthetic Center
Senior Digital Media Specialist

Abu Dhabi · Digital campaigns, audience selection and advertising and website copy.

Advanced Center for Daycare Surgery
Social Media Specialist

Abu Dhabi · Paid campaigns, social strategy, reputation management and photo and video content.

Trust Travels & Tourism
Social Media Specialist

Dubai · Social channels, editorial calendars, paid campaigns and customer engagement.

Ather El Gazal
Social Media Coordinator

Cairo / Saudi clients · Multi-account social content, Meta campaigns and performance reports.

Earlier experience: Assistant Director at Dream Channel and Social Media Administrator at Fission Technology, Cairo (2017).

Education & professional development

B.Sc. Mass Communication, Radio & TV · Cairo University, 2015
Very Good · GPA 3.25

  • Meta Certified Digital Marketing
  • Meta Certified Media Measurement Specialist
  • Advanced Social Media Strategy Training · FutureLearn
  • Social Media Optimization · LinkedIn Learning

Arabic: Native · English: Professional working proficiency

Channels & working toolkit

Meta AdsGoogle AdsSnapchatSEOGoogle Analytics 4Google Tag ManagerSearch ConsoleCRM & lead trackingHootsuitePhotoshopFilming & video editingMicrosoft OfficeCampaign reporting
04 / My approach

Clarity before activity.

A useful plan starts with the right questions, then turns into work we can learn from.

01

Understand the opportunity

Explore the business, audience and current journey. Agree on the problem the marketing needs to solve.

02

Build a focused plan

Connect messaging, channels and creative to a clear next step for the audience.

03

Test, learn & improve

Review performance, identify friction and use what we learn to guide the next decision.

05 / Let’s connect

Have a growth
challenge in mind?

A campaign to improve, a brand to develop or a marketing role to discuss? Get in touch directly, or send a short message below.

EmailIbrahim.maher1992@gmail.comWhatsApp+971 56 251 2663LinkedInConnect with IbrahimResumeDownload my CV

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Results & evidence

Selected evidence image

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Original reporting values and dates are preserved.